How Fabletics is Changing the Athletic Wear Game and Taking on Amazon

One of my favorite brands I’ve gotten into recently is Fabletics, a line of trendy active wear. The brand is spearheaded by Kate Hudson and really ties in fashion, affordability and high-quality athletic wear. This combination can be very hard to find as many lines offer only extremely expensive items with little option, or ones that aren’t made to last. Fabletics is great because instead of having to drive to the store to shop, it uses a reverse showroom technique, bringing the full experience of a store and a brand directly to you via their website and their membership model of buying a monthly set of workout pieces. This reverse showroom technique has allowed Fabletics to skyrocket in a market that was already heavily saturated, and they are now going head to head with athletic wholesale beast Amazon to bring an incredibly well-curated customer experience to each and every user.



On the fence about becoming part of the Fabletics nation of fans? You can head over to their website and check out the fun and simple Lifestyle Quiz. This quiz is just a few questions that try to get to know each user in a unique way. Questions such as where you like to work out, indoors or outdoors, what type of activities you participate in, what is your personal style, etc. all help make it so that each time you receive your Fabletics pieces, they are tailored exactly to your likes.


A recent unsponsored review on A Foodie Stays Fit Blog did a great job of really discussing what exactly you get when you order Fabletics. As a user myself, I agree with her unbiased opinion wholeheartedly. First, she started off by discussing the leggings. Fabletics leggings are probably my favorite thing about the brand. I used to pay upwards of $100 for leggings that are exactly a similar quality as Fabletics, and I never had as many choices. The Foodie Stays Fit review agrees, detailing the incredibly great quality of their leggings – good compression, good material and thickness and they hold their shape wonderfully. Leggings are critical to me, so this was a key point. I also agree with the review on the tops, the best part of the tops is how trendy they are. Tops offer fun colors, cutouts and a variety of style for any type of physical activity you may do.


You can read the full review here: A Foodie Stays Fit

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