Canadians are known to prefer and consume beer compared to the other alcoholic drinks like wine. Microbreweries or craft breweries have a growing popularity in the brewing market in Canada, particularly in Ontario. The craft brewers have an advanced style of packaging their products in aluminum cans, which is convenient, and environmentally friendly. Craft brewer Black Bridge based in Saskatchewan adopted the use of cans because of the low weight and reduction of carbon prints. The demand for craft beer is gradually increasing across different provinces in Canada, for instance, Ontario’s craft beer sale increased by 36 percent in 2015.
The fist modern craft brewer in Canada was Horse Bay brewing, which was later followed by Spinnakers brewpub, Vancouver Island Brewery. The other brewers include Grandville Island Brewing, Brick Brewery and, lastly, Steam Whistle Brewing. There are many craft beer companies, for example, Creemore Springs, Hop City, Blanche de Chambly, Sleeman Breweries, and Waterloo Brewing. Further, craft beers had many winners during the blind taste by Canadian Brewing Awards. Eli Gershkovitch is also an owner of a microbrewery company called Steamworks.
Craft beers include ale, stout & porter, and lager. Ale is a beer brewed with top fermenting yeast and nuances of spices or fruits while a lager is stored for several months to produce a bitter to sweet beer. Additionally, a stout features a creamy head and is colored by barley while a porter is formed from a combination of roasted malt to give a pleasant aroma.
Insights of Eli Gershkovitch
Eli Gershkovitch partnered Walter Cosman to establish Steamworks bottled beer located in Vancouver. Eli is a graduate from the school of law who followed another career path. His career in the beer industry began when he was exposed to Belgian beer and a side trip to a microbrewery. This motivated him to establish his craft brewing business. Eli Gershkovitch also integrates his law practice in his business, for instance, he established a brewhaha over his endeavors to protect his unique brand of the Cascadia craft beer name.
Eli Gershkovitch chose to build his brewery, Steamworks, in a neighborhood called Gastown. Even though he incurred difficulties from the liquor control board, he conducted a neighborhood referendum to permit the establishment of his brewery (https://twitter.com/steamleader). Eli collaborated with the professional Soren Rasmussen to conduct a retrofit on the area until they secured it in 2003.