How Fabletics is Setting Pace as a Trendy High Value Brand

In the three years, it has been in operation, Fabletics has grown to a $250 million worth business despite the hiccup of Amazon controlling a significant portion of the online market, specifically in the fashion world. Fabletics conducts most of its sales via an online subscription system selling sports gear and accessories to a variety of women. Throughout since its founding Fabletics has offered not only motivation but also a convenient mechanism for meeting the needs of its clients also giving them membership slots to become part of the Fabletics movement.


On its business venture, the company has embarked on partnerships with prominent companies like Apple and Warby Parker from which they benefited by opening 16 additional branches in Illinois, Florida, Hawaii, and California. When asked about the company’s big secret the general manager stated the company day one initiative to become the quality brand it is. According to Gregg Throgmartin, the company out-shines it competitors by meeting personalized needs of their clients and at a fairer price.


With the showrooming technique going south for most businesses, Fabletics made a smart risk. Fabletics added a twist to the showroom technique by reversing the system. The showroom method that was a fail for most companies became a win for Fabletics by eliminating the issue of people customers browsing offline. Through this, they established solid relationships in the industry and expanded their knowledge of the regional markets by organizing various events. Retail is an element of service at Fabletics, and this has flocked their stores with almost 50% of their members as 25% individuals intending to secure membership.


The company recently launched its first collaboration with Demi Lovato at the Beverly Hills Hotel. Despite having no backbone in the business world, Kate Hudson’s success in her business venture in just three years is impeccable. When the founders of TechStyle first came together in 2013 to establish a trendy, affordable and quality athleisure brand, Kate was first to cross their minds.


Kate Hudson is a key player in the day to day operations of the company. From budget reviews, selecting best media strategies and participating in the product designing. She works with the team consistently checking on sales ensuring proper flow of the inventory. Being a person who takes a stand in what she believes in Kate Hudson is the number one promoter of her brand. She has severally been spotted wearing her brand.


In their incubation period, the company experienced major bumps from poor quality inventory and criticisms. However, they learned from this and combined forces with the parent company to produce high-value products. Better Business Bureau ranked them for setting the record for high standard customer care.

How Fabletics is Changing the Athletic Wear Game and Taking on Amazon

One of my favorite brands I’ve gotten into recently is Fabletics, a line of trendy active wear. The brand is spearheaded by Kate Hudson and really ties in fashion, affordability and high-quality athletic wear. This combination can be very hard to find as many lines offer only extremely expensive items with little option, or ones that aren’t made to last. Fabletics is great because instead of having to drive to the store to shop, it uses a reverse showroom technique, bringing the full experience of a store and a brand directly to you via their website and their membership model of buying a monthly set of workout pieces. This reverse showroom technique has allowed Fabletics to skyrocket in a market that was already heavily saturated, and they are now going head to head with athletic wholesale beast Amazon to bring an incredibly well-curated customer experience to each and every user.



On the fence about becoming part of the Fabletics nation of fans? You can head over to their website and check out the fun and simple Lifestyle Quiz. This quiz is just a few questions that try to get to know each user in a unique way. Questions such as where you like to work out, indoors or outdoors, what type of activities you participate in, what is your personal style, etc. all help make it so that each time you receive your Fabletics pieces, they are tailored exactly to your likes.


A recent unsponsored review on A Foodie Stays Fit Blog did a great job of really discussing what exactly you get when you order Fabletics. As a user myself, I agree with her unbiased opinion wholeheartedly. First, she started off by discussing the leggings. Fabletics leggings are probably my favorite thing about the brand. I used to pay upwards of $100 for leggings that are exactly a similar quality as Fabletics, and I never had as many choices. The Foodie Stays Fit review agrees, detailing the incredibly great quality of their leggings – good compression, good material and thickness and they hold their shape wonderfully. Leggings are critical to me, so this was a key point. I also agree with the review on the tops, the best part of the tops is how trendy they are. Tops offer fun colors, cutouts and a variety of style for any type of physical activity you may do.


You can read the full review here: A Foodie Stays Fit

Fabletics Wants to Offer More to Customers

Fabletics has always had one goal since they first began: to make things better for all of their customers. They are extremely dedicated to their customers and they do everything that they can to make sure that they are servicing the customers that they have. They want to make sure that they are getting what they can for their customers and that every single person who they help is happy with the options that they have. This is the core of the business and something that they have worked hard to make a possibility for themselves and for others who are able to get more out of the business.


When it comes to Fabletics and to everything that they offer, there is a process. The first step involves signing up with the company and being able to get access to all of the most exclusive deals. This is the most important part of the process and is something that you must be able to do if you want to make sure that you are getting what you can out of the Fabletics shopping experience. It is also something that will give the Fabletics customers the edge that they need over what others have to offer.


From there, customers are encouraged to take the style quiz. You will need to take the style quiz if you want to be able to get more out of the shopping experience and if you want to do what you can to make sure that you are getting everything out of it. This is something that is a necessity and everyone is encouraged to take it. Even if you aren’t buying anything from Fabletics, you can take the quiz to learn more about your style and more about the options that are available to you when you are shopping.


Even if you are not buying Fabletics from their own site, you should take the style quiz. Since Fabletics is now on Amazon, some people are skipping out on taking the style quiz. This is a huge problem, though, because they aren’t getting what they can out of the company. They may even be getting outfits that they don’t like and that they have to return. Despite the fact that you can now buy your Fabletics outfits from Amazon, you should still do what you can and take the style quiz to ensure that you get the right style.